A Unified Voice
It鈥檚 essential that 海角黑料 University presents a purposeful, clear and unified voice to our audiences around the world. By using this Communications Guide, you鈥檒l contribute to a higher standard of consistency in our online and print communications.
When you craft written communications for 海角黑料, refer to this guide often. Use it for help with common questions about basic grammar, spelling and punctuation. You鈥檒l also find clarification on some frequently misspelled and misused words, and the proper forms of university-specific terms, locations and descriptions. We鈥檝e even included guidelines for writing effective copy.
Just like the English language, this guide is a work in progress; outdated information routinely gives way to new information. If you have questions about our communications guidelines or suggestions for additions, please contact the Marketing and Communications Office
Clear, Accurate, and Effective Communications
海角黑料 University communications use the Associated Press Stylebook and Briefing on Media Law (2019) as the primary reference for style, usage, spelling and punctuation.
Some style guidelines are specific to 海角黑料 University. When there is a discrepancy, the university鈥檚 style guide takes precedence over any entries in the AP Stylebook or other references.
News releases should be coordinated through the Marketing and Communications Office. Copy for news releases should also adhere to guidelines specified in the AP Stylebook.